Seeing patterns where there aren’t any. This is something we do all the time and is referred to as Pareidolia. And when I say all the time – I mean ALL the time. As in – the primary function of that lump of grey matter between our ears is to extract patterns from noise. Our […]
The Blog / Narrative
The Narrative Mind – Persuasion by telling tales
So I attended a campaign training session for The Greens recently – and we spent quite a bit of time talking about narrative theory and some interesting psych related aspects of campaigning. Fascinating. This book: ‘The Political Brain’ by Drew Westen was heavily referenced, and apparently is responsible for a major thrust of the Obama […]
Building narrative through tech
So I’ve been thinking more and more about approaches to large scale campaigns to motivate and drive people. How to create engagement. And have been doing some reading. Rather than go into great detail here though (Summer is just providing too many disctractions right now – plus job hunting) I thought I would post some […]
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Behavioural Cybersecurity Pt 4: Findings – Creating champions of change
How people react on-line after being scammed - and how to create champions of change within your organisation.Read More »
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