So, again, now that this latest research project is finished, I thought I would share one or two of the deliverables here.

Above is a graphic depicting the major interactions between stakeholders of the product.  Audio professionals and their clients – and where the value of the product will lie.  This analysis enabled us to really hone in on what was specifically important to investigate with the research we carried out.  Namely customer conversion (here labelled transformation).  This may seem obvious, but it was an insight that the developers hadn’t really come to – being developers they were focussed more on features and functionality they could provide the audio professional rather than the interactions of the entire stakeholder ecosystem.

Once the research was complete (I won’t go into details of the methods here) I spent a long time chewing through the data and developed the following model for the process that musicians go through when assessing and employing audio professionals.  Despite an (initially bewilderingly) wide range of practices and approaches, I eventually discovered some consistent and recurring themes and as a result was able to boil the process down to a (seemingly quite robust) three-stage model that represents the core mechanisms in this particular User Experience.

There is much more detail in the actual report, which I won’t get to here, and this may seem overly simplistic – but the different characteristics of these stages will be super-important to the clients’ development priorities.

Finally, whilst investigating the relationship that musicians have with Social Media, I discovered a beautiful (and strong) positive correlation between social media use (quantified here as number of channels used) and level of professionalism.  Ie: the more ‘pro’ a musician is – the more social media they engage in.  For some stats work on that little discovery, see my previous post here.

Now… onto the next thing.  A post-election data-analytics project for the Greens.