So I’ve been running a bunch of research sessions this week, which have been going quite well, but I’m also getting stuck into the literature of ethnographic practices.  As these two books have been occupying much of my headspace.

One is this, Ethnography for Marketers by Hy Mariampolski.  It came highly recommended by Erietta Sapounakis and has proved to be invaluable.  Whilst being comprehensive – it’s also eminently readable.  It doesn’t pull punches and covers the very basic theoretical challenges to the empricial outlook provided by the last 50 years or so of social science research – but at the same time brings it all down to a very practical level – which is terrific.

On the other hand – Research Methods in Anthropology by H Russel Bernard is a much more academic approach and dives into much deeper critical analysis of differing approaches as well as examples and case studies from contemporary studies.

The result of these two books have left me feel like observing and mapping EVERYTHING around me…