So I’ve been thinking more and more about approaches to large scale campaigns to motivate and drive people.  How to create engagement.  And have been doing some reading.   Rather than go into great detail here though (Summer is just providing too many disctractions right now – plus job hunting) I thought I would post some two interesting articles detailing the Obama and Romney tech/IT operations respectively.  It’s interesting to see the differences and how they reflect fundamental differences in worldview and approach to problems, not least of which is the outsourcing vs. building internal capacity argument.  Fascinating.

Here’s a run down on the Obama operation.

And, in clear contrast; the Romney campaign’s approach.